Cherry Blossom Festival

Spring 2025

For this event branding project, I developed a cohesive visual identity for the National Cherry Blossom Festival in Washington, D.C., inspired by the beauty and cultural significance of the cherry blossoms. I applied the identity across a range of promotional materials, including a festival poster, bus advertisements, event tickets, and branded merchandise, creating a unified and recognizable experience across the city. I also created a secondary animated poster designed to encourage interaction with festival attendees.