Relevé
Brand Design
An activewear company designed for upper-level dancers seeking affordable, durable, and thoughtfully made apparel.
Date
Spring 2025
Project description
For this brand design project, I created Relevé, a clothing brand combining performance and sustainability by incorporating recycled and eco-conscious materials into its products. I developed the complete visual identity and logo, along with a range of brand touch points including stationery, packaging, clothing tags, and a sticker sheet.
Relevé would provide dancewear to upper-level dancers across multiple concentrations and offer a recycling program for worn dance shoes. Online shopping would be available, along with flagship stores in larger cities.
Deliverables
Brand Design
Packaging
Consumer Experience
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